Reading is an all consuming task
How many times have you said "oh I would read but I just don't have the time" or "I'd really like to read more this year" but don't end up doing it because you have too many other things to do? Gen Zers have many activities to juggle, so reading ends up making it further and further down on their to-do list. But what if you could check off your to-do list and meet your reading goals for the year? Spotify Audiobooks makes it possible.
Out-of-home will be displayed on highways and outside of gyms since two very common everyday activities of Gen Z are driving and working out.
On social media, our ads would be displayed on Instagram stories and TikTok as animations. Gen Z is the biggest generation on social media so we feel that this would be a great way to reach them.
Credits
Copywriter