Coffee as Straightforward
as New Yorkers
New Yorkers are straightforward, no nonsense people. The city is filling up with trendy coffee shops but real New Yorkers don’t want all of that BS. Real New Yorkers want a simple cup of coffee as straightforward as they are and Chock full’ o Nuts is the coffee for them.
To best show CFON customers that we give them their coffee as straightforward as they are, we have put very upfront or blunt phrases or words of advice on street signs. There are six different piece of print and these would all be displayed as out-of-home billboards throughout New York City's most popular spots
Experiential
For our experiential media we have created actual street signs that would be put up on the corner of pop up Chock Full O' Nuts coffee shops. The coffee shops would be very basic with only the essentials for a cup of coffee. This coffee shop is not about aesthetic but its efficiency.
Credits
Copy Writer